Typography
Typography plays an important role in ensuring a lasting impression of our brand. When used thoughtfully, typography helps to convey a reliable, trustworthy business.
Primary typeface
Myriad Pro is our primary typeface. It is well-known, purposely neutral and reliable, making it ideal for use in any number of situations. We use it in two weights – Regular and Semibold – across both digital products and in print material.
Myriad Pro Semibold
Myriad Pro Semibold is used for headlines and to emphasise certain words in short sections of text.
Myriad Pro Regular
Myriad Pro Regular is used for body copy, short sections of text, captions and labels.
You can also download the font files directly from the AIN Dropbox.
Substitute typeface
Arial is used as a fallback font in situations where web fonts are not necessarily available for use. This includes email marketing campaigns.
Arial Bold
Arial Bold is used for headlines and to emphasise certain words in short sections of text.
Arial Regular
Arial Regular is used for body copy, short sections of text, captions and labels.