Logo
Our logo encapsulates the AIN brand in the form of a logomark and logotype. We use it to differentiate ourselves from competitors and instil brand trust in our customers. We have created a flexible system to allow for easy application of our logo across a variety of media.
Logomark
The logomark can be used independently to represent the AIN brand. However, in situations where more clarity is needed, the logomark should be combined with the logotype to form the full AIN logo lockup. The logotype can be used in three themes; Brand Blue, Dark, or Light.
Logotype
The logotype consits of the company name, which is always left aligned and set in Myriad Pro Semibold and Regular. Where the logomark can be used independently of the logotype, the logotype must always be used in combination with the logomark, never alone.
Lockup
The lockup is composed of the logomark and a logotype and forms the full Angel Investment Network logo. The logo lockup can be used in three themes; Brand Blue, Dark, or Light.
Clearspace
Calculate clearance by using half the size of the logomark to ensure there is enough white space surrounding the logo.
Minimum size
The logo should always be legible. Never use the lockup at sizes smaller than 100px wide and 32px tall.
Positioning
Always align the logo justified either left or right of its container, regardless of whether its application is online or in a printed document. Never position the logo centrally.
Misuse
Do not be tempted to change the colour of the logo, position it on backgrounds other than the brand colours, add effects or use it with insufficiant contrast with the background.
Favicon
One exception to the minumum size rule is when using the logomark as a website favicon. Importantly, the logomark remains clear and recognisable. In this case, the brand colour version should be used.