Typography
Typography plays an important role in ensuring a lasting impression of our brand. When used thoughtfully, typography helps to convey a reliable, trustworthy brand.
Primary typeface
Myriad Pro is our primary typeface. It is purposely neutral, well-known and reliable, and so ideal for use in any number of situations. We use it in three weights – Regular, Semibold and Bold – across both digital products and in print material.
Myriad Pro Bold
Myriad Pro Bold is used to for headlines and to emphasise certain words in short sections of text.
Myriad Pro Semibold
Myriad Pro Semibold is used to for headlines and to emphasise certain words in short sections of text.
Myriad Pro Regular
Myriad Pro Regular is used for body copy, short sections of text, captions and labels.
You can also download the font files directly from the AIN Dropbox.
Substitute typeface
Arial is used as a fallback font in email marketing campaigns and where webfonts are not necessarily available for use.
Arial Bold
Arial Bold is used to for headlines and to emphasise certain words in short sections of text.
Arial Regular
Arial Regular is used for body copy, short sections of text, captions and labels.